Social Performance Insights in Real Estate
Spire has pioneered a data-driven approach to recognizing social performance in the real estate industry, creating a first-of-its-kind rating system that connects social impact with financial value.
Its comprehensive evaluation measures a property’s influence on residents, workforce, management, and the surrounding community — benchmarking performance at both the asset and portfolio levels. Developed in collaboration with industry leaders and grounded in scientific research, Spire’s sector-weighted rating system delivers actionable insights that empower property owners, operators, and investors to make more informed decisions.
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The
Social
Rating in Real Estate.
Reports.
01
Performance rating, peer benchmarking, and actionable insights.
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Asset-Level Rating Report
For property managers and operators, Spire provides a comprehensive assessment of an asset’s social performance, offering sector-specific benchmarking and actionable insights to drive improvement.
Rating & Benchmarking
Compare assets against industry peers resulting in one standardized SPIRE performance rating that ensures comparability within and between sectors.
Granular Insights & Recommendations
Identify strengths and weaknesses across residents, workforce, and community, with strategic recommendations for improvement.
Facilitate Impact & Financial Assessment
Start understanding how social performance affects financial outcomes, tenant retention, and operational efficiency.
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Operator-Level Report
For operators managing multiple assets across one or more sectors, Spire delivers an aggregated view that translates individual asset-level assessments into a coherent operator-wide profile. These reports help define, sharpen, and strategically communicate the operator’s social identity.
Performance Overview
Gain insight into social performance across all managed assets, revealing both excelling and lagging locations that would otherwise remain hidden at the asset level.
Social Identity Definition & Alignment
Understand and articulate the operator’s social identity to strategically align practices, optimize the brand identity, and meet stakeholder expectations.
Strategic Enhancement & Market Signaling
Signal strengths in social performance to clients, strategic partners, and investors. Spire enables a data-driven narrative that supports client acquisition, partnership development, and long-term positioning.
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Fund-Level Report
At the fund level, Spire consolidates social performance data across operators and asset types, offering a macro view that supports portfolio management, capital allocation, and strategic communication with investors.
Cross Operator & Sector Benchmarking
Benchmark social performance across operators within and between sectors. Uncover outliers, recurring patterns, and gaps or strengths versus sector expectations.
Strategic and Financial Integration
Leverage Spire data to guide investment, divestment, and capital (re)allocation decisions. Align holdings with long-term fund strategy and investor mandates.
Investor Mandate Alignment
Demonstrate how each asset, operator, and sector contributes to overarching fund goals. Fund-level reports translate bottom-up data into top-down confidence.
Framework.
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The social rating in Real Estate
Spire evaluates 40+ performance indicators across four key stakeholder groups:
Residents
The Residential Pillar focuses on the daily experience of residents — how well the property supports comfort, well-being, and community. Strong performance reflects a living environment people choose to stay in, improving satisfaction, retention, and long-term value.
Workforce
This pillar evaluates the working conditions and support for operational staff who run the property — such as front desk teams, caretakers, or hospitality personnel. Their ability to work effectively and feel valued directly impacts service quality and tenant experience.
Building Management
The Building Management Pillar covers the experience of service and maintenance staff responsible for the building’s upkeep. Their working conditions influence the reliability, cleanliness, and technical functioning of the property.
Community
This pillar looks at how the property connects with and caters to its surrounding community — through community engagement, service provision, and local contribution. Strong performance here reflects a building that adds value to its neighborhood and provides positive impact not only to the internal but also external users.
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Process.
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From data to insight - How it works
Data Collection
Effortlessly use our seamless, mobile-friendly platform to gather structured and qualitative data within one day.
Data Analysis
Spire conducts advanced data processing, validation, and sector-specific materiality weighting through our proprietary framework
Rating & Report
Receive your Spire rating, with detailed benchmarking with a dynamic sector-specific database, and actionable insights on performance improvement
Portfolio Aggregation
Optional operator or fund report
Consolidate multiple Spire reports into operator or fund-level reports providing portfolio analysis for strategic planning
Who Benefits from SPIRE?
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Property Managers
Understand and enhance your asset’s social impact, how your asset compares to the rest of the market, and use guidance from the reports to leverage excellence and address opportunities.
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Sector Operators
Identify operator-wide strengths, inconsistencies, and patterns that would otherwise remain hidden at the asset level. Identify and articulate the operator’s social identity, enabling strategic alignment of internal practices, brand identity, and stakeholder expectations.
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Investors & Investment Managers
Cross-Operator & Cross-Sector Benchmarking of portfolios, guide investment, divestment, and capital reallocation decisions to align with overarching fund goals around impact, social value creation, and risk mitigation.
Founders, Team & Advisory Board
Meet the people shaping our mission. From visionary founders to a dedicated support team and expert advisors.
Jill Brosig
Chief Impact Officer
Harrison Street, Senior Managing Director of all Global Harrison Street Impact initiatives
Dr. Martijn Stroom
Founder and CEO Spire
Ph.D. in Real Estate Finance (2023). Leading Spire since 2021.
Dr. Nils Kok
Professor Real Estate Finance
Maastricht University, Co-Founder GRESB (2009), Founding Team GeoPhy (2016), Investment Committee BPF Bouw
Lauren Winkler
Founder & Managing Partner
Library Ave Consulting, Former Senior Director ESG & Innovation at Green Cities Company
Dr. Jacques Gordon
Director of the Graaskamp Center
Former Global Strategist at LaSalle Investment Management
Dr. Chris Pyke
Chief Innovation Officer GRESB
Former Vice President of Research at U.S. Green Building Council
Rachel Mavrothalasitis
Principal & Founder Reach&Root Partners
Chief Operating Officer at Multifamily Impact Council.
Fulya Kocak
Owner & CEO Fulya Kocak LLC.
Former Senior Vice President ESG at NAREIT
Get started today!
Join the Spire Movement
Join the Spire Movement. Pre-register for an Asset Assessment and receive a comprehensive report on your property’s social performance. This includes a verified rating, benchmarking against relevant industry peers, and tailored strategies for improvement and marketing excellence. Whether you’re an operator, manager, or investor, Spire helps you move beyond assumptions and take informed, data-backed action on social performance. Be among the first to act on what matters.
Founding Partners:
Define What Comes Next.
For operators, investment managers, and institutional investors ready to lead—not just follow—in defining how social performance is measured and improved across their sector, we offer a limited three-year founding partnership. Partners receive:
50% off assessments for up to 10 properties annually
Free portfolio reports and early access to new tools
Recognition as an industry leader and an advisory seat
Start Your Social Impact Journey
Fill out the form below and take the first step towards measurable social performance in real estate.